In Veserkal we knew in advance that both events were the right places to reinforce our leadership in the global market. For this reason, we applied a specific communication strategy for each of them, a decision that has given us excellent results. We have strengthened and expanded our contacts network, a situation that allows us to expand and consolidate our presence in new markets.
In this regard it is noteworthy that Alimentaria 2016 was the perfect framework to build relationships with companies from multiple sectors related to the world of food and its processes. They were very interested in the many benefits that our solutions can offer.
Our productive system also generated great interest among the various international contacts that we established in IFFA 2016. So much so that, after the fair, we have kept contact with many of them, strengthening collaborative links and, in some cases, running new and exciting projects. It should be noted that our production system, based on the development of innovative projects, provides added value which is highly appreciated by the international meat sector.
Both fairs allowed us to observe that in Veserkal we are working in the right direction, as our technical and technological capabilities adapt perfectly to the new trends that are emerging in the global market.