In recent years, the company has designed, produced and implemented a wide range of products, spreading to new markets and getting to a bigger number of clients. In view of this situation,
a redesign of its commercial policy was seen as necessary to express what it is now and what it wants to become, a company commited with quality and innovation, present in several sectors.
Based on these challenges, the agency Magma has developed a comprehensive strategic analysis and created a new brand that conveys a conceptual and visual evolution but, at the same time stays true to the principles of the company.
In this process, one of the main decisions made was to choose a naming that reflected tha mission and values of the brand. Some application tests were made with this aim, and the conclusion was that Veserkal, with Germanic connotations, was the most suitable. For the textual representation, we chose a clean, minimalist, ordered and lower case font, to reflect the commitment of the company with quality and innovation. The project is sealed with an interesting claim, “the solution”, which perfectly summarizes the purpose of the brand and, besides, is directly linked with the chosen symbol of its graphic representation, an =.
Another basic element in this commercial redesign of Tesi Industrial Europa, S.L. is the creation of a new website. It stands out for being very dynamic, functional, adaptable and includes all news. Its design is minimalist, technical and modern, appropriate to the values of the company. The corporate image is very impressive due to the chromatic contrast of black and bright yellow.
In one word, we have created a new brand that allows the company to strengthen its dynamism, professionalism and to defend its market position.